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Italia captain Fabio Cannavaro

Welcome to the fourth installment of our World Cup advertising series. This episode NIKE make it really fun taking the video adverts to literally a higher level.

The opening sequence “WRITES THE FUTURE” (at least Italia fans can only pray) as Italia center-back and captain Fabio Cannavaro plays some incredible counter-defending preventing a Didier Drogba sniper goal.

“Every touch you have in a game has the ability to change the entire course of not just those 90 minutes, but your entire tournament or season,” said Ronaldo. “One touch of the ball can be an opportunity to leave your mark on the game and write your own future, or equally a moment missed, that creates a legacy for your opponent with their fans.”

Write the Future was shot by Alejandro G Inarritu, the director of the Bable and 21Grams.

Sit back and enjoy Nike’s Write The Future video as France’s Franck Ribery, England’s Wayne Rooney, Portugal’s Cristano Ronaldo, and Brazil’s Ronaldinho all making their mark.

Ahhh World Cup 2010 in South Africa, can you feel the fever?


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