Yes another installment of what is new in Serie A fashion, as Turin's Juventus show us how it's done, sponsor Nike not far behind.
Not much changed here with the traditional first jersey black and white but with stripes which are narrower symbolizing Juventus' run of 5 consecutive scudetti during the 1930s. The home jersey is courting a new v-neck and Italia tri-color labelling on the inside back.
Home shorts are solid white with diagonal white/black striping on the sides, club logo on the right thigh with Nike logo on the other. the draw string is also color coded with the national tri-color in mind.
Now the away (second jersey) is really where things are happening. Notice the diagonal white & black striping reminiscent of South American club jerseys. The kit features a lighter gun grey (steel) as the primary jersey color, a crew collar with club logo and two European Champion stars over the left chest. Away shorts are solid black with white striping, club logo on the right thigh with Nike logo on the other.Built around the famous sentence pronounced by Giovanni Agnelli before the Champions League final against Ajax in 1996 («If they are a team of Flemish painters we will be tough Piemontese») these are the innovations: a jersey the colour of steel with a black and white line in front. The shorts are black with a lateral line of the same colour. The socks are black with Juventus written in grey on the calf.
Welcome also to the Nike Dri-FIT® jersey construction for superior moisture management in Juventus wear for the season.
More from the club site:
On the eve of the team’s departure to the summer camp in Pinzolo, the new jerseys for the 2009-2010 season were launched. The event, organized at the OGR (Officine Grandi Riparazioni), a suggestive location in the centre of Turin, saw the participation of general manager Jean-Claude Blanc and coach Ciro Ferrara while the jerseys were worn by the protagonists: Manninger, Amauri, Diego and Sissoko. Nike Italia was represented by general manager Andrea Rossi who illustrated the innovations especially with regards to the second or away jersey.
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